Being one of the first in the industry to take on the new titles ”Social Media Publicist”/”New Media Publicist“. I find myself getting asked the same question over and over again. “Chris, how exactly can someone benefit from the type of work you do?”
Before answering that, I’d like to pose some questions of my own.
- Are you easy to find on the internet?
- Do you have fans and do they know you are online?
- Are you trying to find work in the entertainment industry and is it easy for the decision makers to find you?
Whether you’re an Actor doing film work, voice work, commercials, web series etc.. or you’re an Author trying to let people know about your new, possibly self published book, you most likely want people to know you’re out there. So to answer the initial question of how to benefit from what I do you have to see the value in letting people know you’re out there.
In traditional publicist work you may pay $500-1500+(depending on the publicists pay scale) for a month of getting some radio spots, possibly a magazine reference or newspaper reference all with almost no web exposure what so ever. Why is this you may ask? Because it is a full time job to do that kind of work in traditional PR and an entire other full time job to do that kind of work on the web.
With the learning curve of educated ones self on all the different social media tools available it’s a wonder that any artist has time to actually practice what they love, their art. So to decide if you could use my services, the best thing to do is figure out if you have time to build your Twitter following, Facebook following, YouTube subscribers, Design/Maintain a website, respond/filter fan emails, find people to interview you and practice what you love, your craft :)